About Us


Hello! We're the Merlander family— I’m Cam, owner of Camp the Label, alongside my supportive husband Kevin, and our sweet daughter Remi. 

As a Montana native, I've always been drawn to the rustic charm of rancher hats and the cozy comfort of beanies. They're more than just accessories to me; they're a part of my identity and a reminder of my roots.

Becoming a Mom, ignited a fire within me to pursue a business that not only celebrates style, but also emphasizes the bond between Mothers and their children. I am honored to have purchased an incredible brand, with a special focus on Mommy and me hats - a collection that embodies the joy of shared adventures and the beauty of family. 

It's not just about fashion to me; it's about connection and instilling in my daughter the belief that women and moms can fearlessly pursue their dreams. Every stitch, every design is crafted with love and intention, reflecting our dedication to quality and style. Camp the Label celebrates the strength, resilience, and beauty of childhood and motherhood.

Thank you for joining us on this adventure. Together, let's inspire and empower future generations, one hat at a time.

With love and gratitude, 

XX - Cam